Friday, August 7, 2015

Amazing Finds in WOFEX 2015 - SMX Convention Center Mall of Asia

The World Food Expo (WOFEX) is known as the food and beverage industry's main avenue to allow food businesses to interact with key suppliers. Over the years, WOFEX has been known to be THE PLACE where you can meet key suppliers - ones that can take your business to the next level. Towards the end of the day, I was exhausted. There's no other way to put it. After visiting over 50 booths and talking to different suppliers, I tried to will myself to visit all the booths.

WOFEX this 2015 will be held from 10:00am to 7:00pm on August 5 – 8, 2015 at both World Trade Center and SMX Convention Center. Only the SMX Convention Center is open to the general public from August 5-7 and the World Trade Center will only be serving trade partners (particularly decision makers of food and beverage businesses). The World Trade Center will then be open for everyone on August 8. There will be a free shuttle that can bring you to either venue if you want to visit both.

Here are pictures of what you can find in SMX Convention Center, Mall of Asia;

First of all, if you're a coffee enthusiast you really should visit the Hario booth. It's worth mentioning that they are selling Hario brewing equipment at a steep 20-30% discount. That's a pretty huge discount so it deserves special mention!

El-Kapitan Food Enterprise and Equilibrium Coffee both a full suite of cafe equipment. I'll cover each one in detail in a separate post. Make sure to visit both of them in SMX! You can try their free latte samples for free coffee. 

You can find both food and kitchen equipment suppliers in the SMX convention center. Since it's open to the general public, expect it to be packed. If you're still unsure about the Php 200 entrance fee, I recommend you go in! There are a lot of free taste samples and you can buy equipment at discounted prices. That's worth the entrance fee. 

You can also head over to World Trade Center for great commercial kitchen finds

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  1. Thanks for the visual tour! I was supposed to visit WOFEX this weekend, however something came up and I had to attend another event. Indeed, there's a lot of promising new products and suppliers of equipment in this convention. What interested you most here?

    1. Too bad Roch! Yes, there are a lot of new promising products. I mainly visited baking supply shops and cafe suppliers. All the fancy new machines really piqued my attention. I will be posting contact details of some notable suppliers in a future post! If you bake or cook, keep in touch I know you'll like it.

  2. On behalf of Wei Wei Cold Store, thank you for featuring us on your Wofex's amazing finds post. :)